Media Kit
WHAT IS OPTOMETRY CE? OptometryCE.com is committed to listing every optometry continuing education course available in North America as a FREE unbiased, comprehensive resource to optometrists, while making optometry practice more fulfilling and profitable. OptometryCE.com was created by an optometrist as an independent resource for fellow optometrists. The company is committed to providing every optometry continuing education opportunity available to US-based optometrists, as well as a variety of other free optometry resources. The site does not provide Optometry Continuing Education, it merely aggregates all optometry CE opportunities. While there are many quality organizations and vendors providing optometry CE and optometry information, the mission of OptometryCE.com is to provide a clean, clutter-free site that allows easy navigation and unbiased, useful information in a single location for optometrists nationwide. WHY PARTNER WITH OPTOMETRY CE? OptometryCE.com helps vendors, schools and CE administrators expand their reach to over 35,000 North American optometrists seeking optometry continuing education. It is a highly targeted outlet where an optometrist is on the viewing end of practically every impression. In addition to providing a single source to search all optometry CE opportunities, sponsors and advertisers support optometrists as they seek to improve their practice, with information on new technologies, forums, publications, practice tips, and more. ► Increase optometrist awareness of your brand ► Build goodwill in the industry by supporting a valued, free tool ► Provide timely resources and tips to your audience just when they are looking for them ► Keep your message in front of optometrists 24/7 ► Take advantage of the extensive SEO and targeted marketing efforts of OptometryCE.com In addition to providing a single source to search all optometry CE opportunities, sponsors and advertisers support optometrists as they seek to improve their practice, with information on new technologies, forums, publications, practice tips, and more. COMPREHENSIVE MARKETING SOLUTIONS OptometryCE.com provides a variety of outlets to allow organizations of any size and budget greater access to North America’s optometrists while supporting a valued online tool. • Comprehensive Marketing Solutions *PhRMA signatory companies are advised to contact OptometryCE.com and their compliance department to discuss options in line with the marketing code. SPONSORSHIP OPPORTUNITIES Site Sponsors receive maximum exposure, with branding featured on every page of the site in the header and footer, a leaderboard ad on the front page, and a 30% discount on additional display advertising. Area Sponsors are prominently featured on primary sections of their choice within the site, including a leaderboard ad on the selected page, logo in the footer throughout the site, and a 20% discount on additional display advertising. Areas include: •Optometry News Featured Organizations are optometry CE administrators or industry organizations who elect to be featured on the site with a link in the footer, a prominent listing on the "organizations" page linking to a 400-word SEO article and/or course list, and 10% off all display advertising. At the end of the featured period, the article remains on the site, but the footer and page links are removed. A new article is posted every quarter the organization is featured. Featured CE Listings are shown at the top of any search result in which they appear. Cost: $25 per month per course. |  An unbiased, comprehensive, FREE resource for optometrists —available around the clock.  Position your brand as an advocate of optometry education  30,000+ US Optometrists 50,000+ Searches a month DEMOGRAPHICS Target Audience •Male 49%, Female 51% OptometryCE.com launched in October, 2011 and currently ranks on the first page of all major search engines for "Optometry CE" and 16th and rising for Optometry Continuing Education. As a young site, we have limited data on click-throughs, however, traffic has grown quickly and our pay-for-performance pricing model with transparent reporting allows advertisers risk-free exposure. • 6+ pages viewed per visit  |
Optometrist Giveaways* OptometryCE.com offers regular incentives and prizes to visiting optometrists for registering on the site. Organizations sponsoring this contest provide a gift or gift card to encourage optometrists to register over a 30-day contest period. Cost: Gift or gift card valued at a minimum of $150 (insertion fee waived). •Logo
on the optometrist registration button on every page of the site
•Leaderboard ad on the
optometrist registration page
•10%
off all display advertising
•For
gifts valued at $500 or more: 400 words of SEO copy on the sponsoring
organization on the optometrist registration page *Option not available to PhRMA signatory companies and other industries with similar restrictions. Check with your professional standards
representative. |  |
AD SIZES
Below are standard ad sizes, however, flexibility with alternate sizes is available for existing artwork or video. We do accept rich-media placements under 40k, up to :30, up to 4x looping, however we do not yet offer expansion. There is currently no additional fee for rich media placements over static. Advertisers can control placements throughout the site. Graphic design is available for a minimal fee.
Risk-Free Pricing
OptometryCE.com offers a risk-free pricing structure where advertising partners only pay for impressions received (CPM).
- Select your advertising level
- Set your maximum monthly budget
- Fund your account for the month and provide artwork
- At month-end, you will receive a statement with your ad impressions and total cost
- Any remaining funds are applied to the next month's invoice
Get Started Now | Thank you for your interest in OptometryCE.com! |
